Seo San Antonio | Search Engine Optimization for the Local Business
These days, more and more people are turning to the internet to search for local businesses. With so much competition out there, it is important that companies do what they can to get found online.
Investing in San Antonio SEO is essential if you want your website to get found by your local customers. Whether they are searching for you from their smartphones, or checking your reviews, you don’t want your business to get left behind.
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Get found by potential customers
Rather than using the Yellow Pages, customers are now more likely to use the web when searching for a local business. In order to search for you, users are increasingly typing in localized terms and geographic keywords. Using local SEO strategies will help place your website in front of those users. Search Engine Optimization San Antonio is a must do right now.
People using these local search terms are more likely to convert, on average, since they tend to be in the same area as the business they are searching for. That means there is a higher chance that this potential customer will click through to the business’ website and then visit or contact that business.
Users are much more prone to trust local listings over paid search results or even organic listings. There are certain factors related to local SEO strategies that help to make your business look more authentic, including contact information verification, customer reviews and map listings.
Your competition is already doing it
Nowadays, you simply need to invest in SEO if you want to compete with other local businesses and increase your online visibility. Chances are, your competitors are already using SEO strategies, so you in order to compete you need to get with the times.
SEO is vital if you want to dominate local search, even if you are a well-established business. In the online world, those investing in up-to-date SEO strategies will be the ones coming up on top of the search results.
Even if you are on the second page, you still receive less than 1% of the traffic share. With customers rarely looking past the first page of Google, you want to make sure you get into the top 10 search results.
Capture mobile search
With smartphones making it easy for customers to search the web while on the go, it is no surprise that mobile traffic continues to rise. In order to capture mobile traffic, you need to ensure you engage in the right SEO strategies.
Recent findings revealed that half of customers who used their smartphone to conduct a local search visited a store within a day. This just comes to show that ranking in local search results has a direct impact on in-store traffic. What’s more, 18% of local mobile searches were also found to lead to a sale within a day, with 1 in 3 smartphone searches taking place immediately before a customer visited a store.
By engaging in a little local search optimization, you can boost mobile traffic and bring more customers to your door. Of course, this does mean that you need to ensure you have a mobile-friendly version of your website available so customers do not encounter any issues when clicking through to your business page.
It is cost-effective
While many smaller local businesses worry that they will not be able to afford to invest in costly marketing strategies, SEO is actually very cost-effective. When compared to other forms of online marketing, such as social media or pay-per-click advertising, SEO actually delivers a pretty high return on investment.
SEO is no longer just for the big companies. Small and medium sized local companies can greatly benefit from SEO strategies. What’s more, when your competitors are already doing it, you can no longer afford to ignore it.